![](https://cdn.myportfolio.com/b5c59e7f82359a604ed0f9ddb0714f65/47e389fe-bd54-4f84-b6ff-1b7e0e4796ae_rw_3840.png?h=7e843393aa1eaf0fbe08e8bd5c6e5499)
![](https://cdn.myportfolio.com/b5c59e7f82359a604ed0f9ddb0714f65/47e389fe-bd54-4f84-b6ff-1b7e0e4796ae_rw_3840.png?h=7e843393aa1eaf0fbe08e8bd5c6e5499)
During HelloWallet's startup days, the business pivoted away from a direct to consumer model to instead focused on the Employee Benefits space. We needed a new marketing site that would reflect that shift and speak specifically to the needs of the HR audience.